Publication plan

Title: Release (font-Rockwell extra bold)

Positioning Statement: Interact with the music

Frequency of Publication: Monthly

Price: £2.80

Distribution: Newsagents, Supermarkets, Music/CD shops (HMV)/ Gigs/ Online

Rationale: The approach of the magazine is very much from an indie fans perspective. We will offer a wide range of exclusive interviews with some of the biggest artists and the ‘next big thing’ in music. Also we will offer reviews, pictures, posters, and inside info from most indie music artists.

Style: Informal and simple style, using humour, sarcasm and strong opinions, where needed. The magazine is for all indie music lovers. So we will use simple vocabulary and syntax so that all indie fans are able to understand what is being written, whether educated or not. Also a lot of slang will be used to help us engage more with the fans.


Regular Content

• Editors Letter
• photo shoot ( with a different band /artist each month)
• Gig Guide
• Monthly column( different artists each month)
• Gig of the month (reviews of the ‘best’ gig that month)
• Inside (Interviews with new bands/upcoming bands)
• Down and Dirty (interview various bands each month revealing their biggest secrets and wildest experiences)
• Win Big (competitions/word searches/spot the difference)
• Q&A
• Fan base (Fans letters)


Features
• Exclusive interview With Ed Sheeran
• Exclusive interview with Paramore
• Back stage at Leeds festival (Exclusive interviews, pictures and more)
• This month’s top 20 songs
• Top 10 albums
• The guide to drumming- Ben Johnston from Biffy Clyro
• Liam Gallagher’s feud with Noel
• Arctic Monkeys most embarrassing moments
• The Wombats on tour ( Inside info from the Wombats latest tour, with exclusive pictures)
• A-Z top albums
• The killers-rocking at Wakestock
• Pink Floyd-review of their latest gig
• Unsigned- Interview with unsigned bands
• Interview with ‘You Me At Six’
• Snow Patrol- Chasing cars
• Kings of Leon-In the making
• Charlotte Allen- Back for Good! ( main coverline for the front cover)
• Interview with ex band mate from ‘Troubadour’



House Style

Coverlines: Arial Black and : Arial

Headlines: Candara regular/bold
Stand first: Bradley Hand ITC -14PT

Captions: Candara-8pt

Features in first paragraph: Drop capital Britannic Bold, 5 lines deep, and first line in bold.

Body Text: Calibri (body) 11pt

Colour Scheme: Red Black and White